top of page

Where Strategy Meets Execution in MedTech & Digital Health.

Navigating the Complex Journey from Concept to Commercialization.

Meet Blythe Karow

Product & Commercial Strategist. Health Tech Executive. Fractional Leader.

With over two decades of experience in MedTech, digital health, and SaMD; I help companies move faster with more clarity. My background spans startups, growth-stage ventures, and Fortune 500s — bringing a rare blend of strategic discipline and executional grit.

​

I’ve led commercialization across hardware, software, and hybrid platforms, restructured product lines, helped teams secure funding, and launched incubators. Whether I’m stepping in as a fractional exec or guiding a team through a critical inflection point, I bring the same mindset: get aligned, move fast, and make the right things happen.

​

I started the Karow Advisory Group to offer that kind of clarity and momentum to companies navigating complexity and aiming to scale smarter.

Dreamwave-Photo-307.png
  • LinkedIn

Value Proposition

1

Real Execution, Not Just Strategy

I help teams get clarity fast and then actually execute. From GTM to relaunch to regulatory submissions, I focus on what moves the needle.

2

Cross-Functional Leadership That Moves Things Forward

I step in fast, align the team, and get people moving in the same direction. From product to regulatory to commercial, I bridge disciplines and fill gaps - without adding internal friction or needing a six-week onboarding process.

3

Real-World HealthTech Experience

I’ve spent 20+ years in MedTech, digital health, and SaMD. I know what it takes to get a product from whiteboard to market, and how to make smart decisions across FDA strategy, MVP planning, go-to-market, and adoption.

4

Flexible Support That Fits Your Stage

Whether you need a fractional exec, a strategic advisor, or a project lead for a mission-critical sprint - I tailor the engagement to your budget, bandwidth, and growth stage.

Why Clients Contact Me

  • When product, market, and regulatory plans aren’t aligned​​

​​

  • When they’re burning time making decisions instead of building

 

  • When they need someone to lead—but can’t afford to hire full-time

 

  • When the launch is coming—and no one is actually managing it

 

  • When messaging isn’t landing—and the pipeline is slowing down

 

​

If that sounds like your team...

Tailored Solutions

Strategic leadership, without the full-time overhead.

I work with MedTech and digital health teams on a fractional or project basis. My offerings include executive-level insight and execution across product, commercialization, and strategy; ensuring that your company operates at its peak performance during critical phases of your company's growth and achieves lasting success. 

Mountain Range

1

Product & Portfolio Strategy
 

Build the right product in the right time frame — with a roadmap that aligns across teams, markets, and milestones.

2

Go-to-Market Strategy & Launch Execution

Translate your product vision into a clear, executable path to market.

​​

​

3

U.S. Market Entry & Commercial Strategy

Guiding U.S. entry with a practical lens on regulatory, reimbursement, and go-to-market demands.

​

4

Product Repositioning & Brand Realignment

Fix the disconnect between your product and the market.

​

​

5

Regulatory Strategy for Market Access

Shape your FDA strategy early—so your product design and evidence plan don’t derail you later.

6

Investor & Acquisition Strategy

From evaluating targets to preparing for exit—I help both sides make smarter moves.

​

Client Testimonials

"Blythe seamlessly directed and began a rebrand to align our messaging with our brand, prepared us for a national conference appearance, product launch, and many, many other focus areas. Blythe's powerhouse marketing knowledge and her ability to lead with excitement lead to increased product sales and left a lasting impact on me personally. Simply, Blythe is a natural leader who mentors with passion and diverse in her craft."

Nikki Mabry,

Metric Medical

 “Blythe has an exceptional ability to see the big picture and then translate it into a clear, actionable path forward. From building our clinician advisory board to leading go-to-market planning and early business development, she shaped how NeuroGeneces connects with both providers and patients. She has the rare ability to balance clinical nuance, regulatory context, and commercial strategy and make it all feel simple.”

Karen Crow

CEO, NeuroGeneces

"Blythe brought structure, clarity, and momentum at a critical time in our company’s growth. She built a pro forma that actually reflected our commercialization path and ensured we were presenting ourselves strategically to both partners and funders. We secured funding and her work was a key part of making that happen. As a founder with limited internal resources, having someone who could plug in and deliver was a game-changer."

Dr. Daniel Gareau

CEO, SurgiVance

My Clients

tivic1_edited.jpg
metric 1.webp

Get in Touch

Thanks for submitting!

logogreenleaves_edited.png
bottom of page