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Tailored Solutions

Strategic leadership across product, growth, and investment planning without the full-time overhead.

I partner with MedTech and digital health leaders through flexible, senior-level engagements designed to drive clarity and momentum. Whether you're aligning your portfolio for growth, preparing for investment, or navigating a strategic inflection point, I bring structure, speed, and market-tested judgment.

Product & Portfolio Strategy

Build the right product at the right time with a roadmap that aligns across teams, markets, and milestones.

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I help MedTech and HealthTech teams define, prioritize, and sequence product decisions, both within a single program and across broader portfolios. From hardware to software, I bring CPO-level clarity to what you build, when you build it, and why it matters to your market and your long-term growth strategy.

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  • Creating product strategies that balance clinical, commercial, and technical needs

  • Prioritizing features and timing based on regulatory and market readiness

  • Aligning internal stakeholders around a shared product vision

  • Supporting corporate portfolio planning across multiple assets or platforms

Go-to-Market Strategy & Launch Execution

Translate your product vision into a clear, executable path to market.

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I guide teams through launch with real-world strategy and execution, not theory. Whether you're planning first entry or expanding a product line, I make sure your launch plan is grounded in your capabilities, constraints, and growth targets.

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  • Aligning product, regulatory, and commercial timelines to ensure on-time launch

  • Leading cross-functional execution from roadmap through rollout

  • Prioritizing features and messaging that resonate with real customer needs

  • Driving launch strategy that fits team, budget, and bandwidth

U.S. Market Entry & Commercial Strategy

Guiding U.S. entry with a practical lens on regulatory, reimbursement, and go-to-market demands.

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I help global healthtech companies localize their product, value proposition, and commercialization model for U.S. entry. From regulatory expectations to clinical buying behavior, I bring the insights and structure needed to make your entry stick.

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  • Adapting product strategy and messaging for U.S. stakeholders

  • Advising on reimbursement, pricing, and early channel access

  • Supporting regulatory, clinical, and market entry alignment

  • Acting as U.S.-based product/commercial lead in early growth phase

Product Repositioning & Brand Realignment

Fix the disconnect between your product and the market.

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When your product isn’t converting, it's often a signal your brand isn’t aligned with the market anymore. I lead rebranding and relaunch efforts that reposition your product and reengage your audience with messaging and visuals that finally land.

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  • Translating technical value into clear, market-facing positioning

  • Overhauling messaging and narrative for clarity and credibility

  • Coordinating logo, visual identity, and brand language updates

  • Planning and executing relaunch strategies that build traction—not just noise

Regulatory Strategy for Market Access

Shape your FDA strategy early so your product design and evidence plan don’t derail you later.

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I work with device teams to identify the right FDA pathway, 510(k), De Novo, PMA, or Breakthrough, and align product strategy accordingly. That means smarter decisions up front about what you build, how you prove it, and how fast you can get to market.

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  • Selecting the optimal regulatory pathway with risk/reward framing

  • Aligning evidence strategy with both clinical and commercial needs

  • Guiding product design decisions for regulatory feasibility

  • Supporting early regulatory positioning that keeps speed and scale in mind

Investor & Acquisition Strategy

From evaluating targets to preparing for exit, I help both sides make smarter moves.

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I work with healthtech investors and operators to assess opportunities, build credible strategies, and pressure test positioning. Whether you're raising a round, acquiring a company, or preparing to be acquired, I deliver structured insights and commercial clarity that support smarter decisions.

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  • Evaluating acquisition targets for market fit, commercial viability, and risk

  • Supporting investor and operator due diligence with strategy-first assessments

  • Building investor-ready pro formas and use of funds strategies

  • Refining investor decks with clear commercial logic, not just surface polish

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